Brand Consulting, Management Consulting
Hello! I'm Lina Lie, and I'm a solopreneur who is passionate about brand marketing and social good. Welcome to my site and feel free to reach out anytime.
Lina Lie's Bio:
Lina Lie is a MBA graduate with a strong brand marketing background of over 5 years, working with multinational companies in cross-cultural and cross-functional roles.
Having lived in Singapore, Indonesia, Australia, United Kingdom and now the United States, Lina Lie is currently based in Los Angeles, focusing on a couple of new projects of her own. Lina has a strong interest in the FMCG/retail sector with a technological focus and is interested to collaborate on opportunities in Los Angeles to contribute a unique marketing perspective with a vision to develop as a well-rounded brand strategist.
Lina Lie is also an active community manager for Girl Gone International, a non-profit organization connecting over 20,000 women worldwide. She manages the Los Angeles hub and loves putting events and activities together for her members.
Lina is fluent in English, Mandarin, Cantonese, Taiwanese, with some working proficiency in Bahasa Indonesian.
Lina Lie's Experience:
MBA Graduate 2013 at Hult International Business SchoolAugust 2012 - August 2013 | San Francisco (home campus) | London | Boston
Completed an intensive 1-year full time program in Master of Business Administration, with specialization in Marketing and Management. Rotated to London and Boston during the course of the program for a well-rounded international experience, working with diverse teams of various nationalities and leading real client projects in the technology and FMCG sector.
Sales Support Executive (Asia Pacific) at Schawk & AnthemSeptember 2010 - June 2012 | Singapore, Singapore
Key regional support representative for business development and account servicing teams in Asia-Pacific, in all sales and marketing activities and initiatives. Active collaboration with various offices worldwide in both Europe and North America on all communication related matters. Direct report to the Regional Business Development & Growth Director.
Senior Pricing Management Executive, Marketing & Sales Planning at MediaCorp Pte LtdApril 2009 - September 2010 | Singapore, Singapore
Responsible for Rates and Inventory Management for Press and Radio media platforms. Key anchor person for Radio media platform. Works closely with Sales department to conceptualize and implement packages that will drive revenue for the organization and increase inventory millage.
Senior Executive, Integrated Media Marketing (defunct) at MediaCorp Pte LtdMay 2008 - March 2009 | Singapore, Singapore
Conceptualise, implement and execute innovative concepts and proposals across various media platforms for trade, working with respective stakeholders with considerations on content and sales, to meet established sales or market share targets.
Senior Marketing Services Executive, Sales - Integrated Media (defunct) at MediaCorp Enterprises Pte LtdAugust 2007 - April 2008 | Singapore, Singapore
Provide marketing services support to sales teams for clientsâ advertising dollars on radio, news and print media platforms.
Associate Consultant at iSmart Communications Pte LtdJune 2006 - July 2007 | Singapore, Singapore
Responsible for driving, managing and executing various local and regional marketing communications campaigns for designated client accounts. Previous marketing activities include event management, rewards program, database management, partner management, direct and e-direct marketing communications such as brochures, banners, sales kits, e-newsletters and flash animation to increase clients' market share in the region.
Marketing Communications Assistant (Asia Pacific) at D-Link International Pte LtdSeptember 2005 - May 2006 | Singapore, Singapore
Provide marketing support to regional sales teams, including website management for regional countries and assisting in the development of marketing collaterals.
Lina Lie's Education:
Hult International Business School2012 – 2013Master of Business Administration (MBA)
RMIT University1999 – 2002Bachelor of Arts (Professional Communication)Concentration: Public Relations, TV Production, Journalism
Trinity College1998 – 1998University of Melbourne Foundation Studies
Lina Lie's Interests & Activities:
Strategy | Marketing Communications | Market Analysis | Account Management | Branding | Packaging Design | Graphic Design | Non-Profits | Travel | Matcha | Coffee | Retail | FMCG | Technology