Lina Lie
Brand Consulting, Management Consulting
Hello! I'm Lina Lie, and I'm a solopreneur who is passionate about brand marketing and social good. Welcome to my site and feel free to reach out anytime.
Lina Lie's Bio:
Lina Lie's Experience:
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MBA Graduate 2013 at Hult International Business School
August 2012 - August 2013 | San Francisco (home campus) | London | BostonCompleted an intensive 1-year full time program in Master of Business Administration, with specialization in Marketing and Management. Rotated to London and Boston during the course of the program for a well-rounded international experience, working with diverse teams of various nationalities and leading real client projects in the technology and FMCG sector.
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Sales Support Executive (Asia Pacific) at Schawk & Anthem
September 2010 - June 2012 | Singapore, SingaporeKey regional support representative for business development and account servicing teams in Asia-Pacific, in all sales and marketing activities and initiatives. Active collaboration with various offices worldwide in both Europe and North America on all communication related matters. Direct report to the Regional Business Development & Growth Director.
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Senior Pricing Management Executive, Marketing & Sales Planning at MediaCorp Pte Ltd
April 2009 - September 2010 | Singapore, SingaporeResponsible for Rates and Inventory Management for Press and Radio media platforms. Key anchor person for Radio media platform. Works closely with Sales department to conceptualize and implement packages that will drive revenue for the organization and increase inventory millage.
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Senior Executive, Integrated Media Marketing (defunct) at MediaCorp Pte Ltd
May 2008 - March 2009 | Singapore, SingaporeConceptualise, implement and execute innovative concepts and proposals across various media platforms for trade, working with respective stakeholders with considerations on content and sales, to meet established sales or market share targets.
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Senior Marketing Services Executive, Sales - Integrated Media (defunct) at MediaCorp Enterprises Pte Ltd
August 2007 - April 2008 | Singapore, SingaporeProvide marketing services support to sales teams for clientsâ advertising dollars on radio, news and print media platforms.
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Associate Consultant at iSmart Communications Pte Ltd
June 2006 - July 2007 | Singapore, SingaporeResponsible for driving, managing and executing various local and regional marketing communications campaigns for designated client accounts. Previous marketing activities include event management, rewards program, database management, partner management, direct and e-direct marketing communications such as brochures, banners, sales kits, e-newsletters and flash animation to increase clients' market share in the region.
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Marketing Communications Assistant (Asia Pacific) at D-Link International Pte Ltd
September 2005 - May 2006 | Singapore, SingaporeProvide marketing support to regional sales teams, including website management for regional countries and assisting in the development of marketing collaterals.
Lina Lie's Education:
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Hult International Business School
2012 – 2013Master of Business Administration (MBA) -
RMIT University
1999 – 2002Bachelor of Arts (Professional Communication)Concentration: Public Relations, TV Production, Journalism -
Trinity College
1998 – 1998University of Melbourne Foundation Studies
Lina Lie's Interests & Activities:
Strategy | Marketing Communications | Market Analysis | Account Management | Branding | Packaging Design | Graphic Design | Non-Profits | Travel | Matcha | Coffee | Retail | FMCG | Technology